As technology continues to become more complicated on the inside, it appears to become more simplified on the outside. This is clearly obvious when you look at your smartphone and realize it only has one button. The art of simplification is a powerful tool and one that can be applied to your Miami web design.
Web design simplification is already shaping up to be one of the most effective design tools in 2016, and it will likely carry that same weight over to 2017 and following years. Now is the time to take a step back and look at your website with a critical attitude. What can you cut? What can you move?
Don’t worry; you don’t have to delete everything on the page except for your logo. Simplification is all about emphasizing the importance of certain elements and removing unneeded elements that steal away the attention. Let’s look at some basic guidelines for simplifying your Miami-based website.
1. Start By Targeting Essential Elements.
What is considered an important element? This is something only you can decide, and if you’ve already invested a lot of time in your web design, then everything might feel essential. However, many designers cloud their homepages with links, icons, pictures, and elements that are entirely unessential, at least in that particular area.
In reality, most of a page’s value comes from about 20 percent of the content on that page. That is where the 20-80 rule comes into play. Find the twenty percent of content that is delivering at least eighty percent of the page’s value. That’s the content that is essential, and that’s where your focus needs to be. Everything else is just a distraction.
2. Trim The Fat.
Everything that doesn’t fall into that 20 percent category is just a reason for people to click away from the website. That picture of you standing next to the Miami Heat player is cool, but the user can’t seem to remember the player’s name. He clicks over to Google the jersey number. Before long he’s forgotten all about your site and is busy making changes to his fantasy basketball team. That picture certainly wasn’t necessary, and it just cost you a potential customer.
Now, of course, you might not have any such pictures, but it’s just an example of how anything that’s not essential can be a distraction. Distractions lead to click-aways, and that’s bad news. Those extra pictures, social media widgets, post details, links, and so on all contribute to click-aways.
3. Create Valuable Content.
The final point is nothing new. Valuable content is important whether or not you decide to simplify. However, people often use all of those additional elements because they feel it makes up for sub-par content.
With all of those distractions out of the way, you can focus entirely on creating valuable content. You should now have more space to put your precious content up closer to the top of the page. Grab their attention with the content and then lead them through your website with essential links.