Hotel in Miami Beach Florida

Recommendations For Simplifying Your Miami-Based Website

November 1, 2017

As technology continues to become more complicated on the inside, it appears to become more simplified on the outside. This is clearly obvious when you look at your smartphone and realize it only has one button. The art of simplification is a powerful tool and one that can be applied to your Miami web design.

Web design simplification is already shaping up to be one of the most effective design tools in 2016, and it will likely carry that same weight over to 2017 and following years. Now is the time to take a step back and look at your website with a critical attitude. What can you cut? What can you move?

Don’t worry; you don’t have to delete everything on the page except for your logo. Simplification is all about emphasizing the importance of certain elements and removing unneeded elements that steal away the attention. Let’s look at some basic guidelines for simplifying your Miami-based website.

1. Start By Targeting Essential Elements.

What is considered an important element? This is something only you can decide, and if you’ve already invested a lot of time in your web design, then everything might feel essential. However, many designers cloud their homepages with links, icons, pictures, and elements that are entirely unessential, at least in that particular area.

In reality, most of a page’s value comes from about 20 percent of the content on that page. That is where the 20-80 rule comes into play. Find the twenty percent of content that is delivering at least eighty percent of the page’s value. That’s the content that is essential, and that’s where your focus needs to be. Everything else is just a distraction.

2. Trim The Fat.

Everything that doesn’t fall into that 20 percent category is just a reason for people to click away from the website. That picture of you standing next to the Miami Heat player is cool, but the user can’t seem to remember the player’s name. He clicks over to Google the jersey number. Before long he’s forgotten all about your site and is busy making changes to his fantasy basketball team. That picture certainly wasn’t necessary, and it just cost you a potential customer.

Now, of course, you might not have any such pictures, but it’s just an example of how anything that’s not essential can be a distraction. Distractions lead to click-aways, and that’s bad news. Those extra pictures, social media widgets, post details, links, and so on all contribute to click-aways.

3. Create Valuable Content.

The final point is nothing new. Valuable content is important whether or not you decide to simplify. However, people often use all of those additional elements because they feel it makes up for sub-par content.

With all of those distractions out of the way, you can focus entirely on creating valuable content. You should now have more space to put your precious content up closer to the top of the page. Grab their attention with the content and then lead them through your website with essential links.

Claridge Hotel History

June 5, 2017

The Claridge Hotel began its life in 1930 as El Paraiso Apartments, with 18 units and two hotel rooms, designed by local architect Martin L. Hampton. The original owner, William Taradash, was a prominent Miami Beach realtor in the 1920s and ‘30s, with an office in the Taradash Building (later remodelled as the Sterling Building) at 933 Lincoln Road.

The Claridge occupies the southeast corner of Block 24 of the Oceanfront Subdivision, plotted by the Miami Beach Improvement Company in 1916. This was the realty company founded by Miami Beach pioneer John Collins and his family for the purpose of developing some of Collins’s extensive land holdings as a seasonal ocean resort for the upper-middle class of the 1910s-’20s.

The architect, Martin L. Hampton, was born in Laurens, South Carolina, and educated at Columbia University in New York. He had travelled extensively in Spain and was a master of the Mediterranean Revival style, which he adapted to the Florida landscape after settling in Miami in 1914. He designed numerous buildings in Palm Beach, Miami, Coconut Grove, and Coral Gables as well as in Miami Beach.3 Unfortunately, many of his finest Mediterranean-style buildings here, such as the grand Pancoast Hotel on the ocean at 2gth Street and the Good Hotel at 41 Street, were demolished when the style fell out of favor.
Still surviving, along with the Claridge, are:

– Hampton Court Apartments (1 924), 2806 Collins Avenue
– Hampton Building (1 926), 940 Lincoln Road
– Old City Hall (1927), Washington Avenue and 11 th Street.
– Beach Castle (1 938), 421 0 Collins Avenue

Later in the 1930s and ‘40s, Hampton went on to produce some fine examples of Art Deco architecture as well, including the Embassy Hotel at 2940 Collins Avenue and the Ocean Spray (Carol Arms) at 4130 Collins Avenue.

An early advertisement from a 1931 periodical for El Paraiso Apartments indicated that the swimming pool (enclosed on the ground floor, according to building plans) was filled with sea water. The fully- equipped apartments had refrigerators and cooking facilities; rentals ranged from $ 1600 to $ 3700 for the season, which was generally November to May.

Sometime in 1938 the El Paraiso Apartments became The Claridge Hotel. This part of the record is missing from the building card, but clues come from elsewhere: an advertisement for the El Paraiso was published in the January 8, 1938 Sunday Pictorial, but in December 1 938 an order was placed with the Teich Postcard Company of Chicago for 12,500 postcards of the Claridge Hotel. 3500 Collins Avenue is listed as the El Paraiso Apartments in the 1 938 Polk’s City Directory but as the Claridge Hotel in the 1 939 edition.

Photographs of the interior and exterior of the Claridge Hotel in 1 940 are found in the Gottscho-Schleisner Collection of the Library of Congress. They include views of the lobby, dining room, guest room #2 09, and the famed indoor salt-water pool.

An Illustrated listing in the 1942. Florida Hotel and Travel Guide shows that even at that date, this neighborhood was known as “the fashionable North Beach section,” secluded from the “downtown” area of Lincoln Road. Rooms were now rented at daily rates rather than by the season, with prices of $ 6- $ 12 single, $ 7-$ 15 double during “high season” and $ 3-$ 7 single, $ 4-$ 10 double at other times, but the hotel was still apparently closed from May to November.

From 1 943-44, the Claridge is documented as one of the approximately 300 properties in Miami Beach that were leased by the U.S. Army-Air Forces during World War 11. Miami Beach was transformed into a training camp for about 500,000 troops over the course of three years; hotels served as barracks, restaurants became mess halls, and new recruits drilled on the streets, beaches, and golf courses. This particular neighborhood, though, from 24th to 42 Streets, served as Redistribution Center #2. Here, returning combat veterans at the close of their service spent two to three weeks for “R&R;” as their records and payment were finalized and they were either discharged or reassigned. Many had been missing in action or prisoners of war; it is said that some CIs returning from action in the Pacific refused to stay in oceanfront rooms because of unpleasant memories.7 Perhaps they found refuge at the Claridge.